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As Joe says in the movie, it's all about...
"What's in it for Them?"
An instant bestseller, Joe's book, "What's in it for Them?" is divided into 9 principles that – when absorbed and applied – will enhance everything you do in life for one simple reason: everything you do in life involves other people. Inside each chapter you’ll work through…
- The core rapport principles that help you make meaningful connections through authenticity, value and appreciation. These principles are the magic wand to get the business you want, the life you deserve and the impact you desire.
- Dominoes in each chapter. There are the lessons that accelerate your growth. When a domino falls, it creates a chain reaction that creates a cascade of change and success.
- The upside and downside that comes with fully embracing each principle. You’ll read about the positive change each will have on your life and learn how to steer clear of the potential pitfalls.
- Specific action steps after each chapter – the same steps taken by some of the world’s most successful entrepreneurs. These exercises will give you the push you need to get out of your comfort zone (which is what’s required to achieve massive results).
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